Solution Interviews
Lean Startup technique for testing solution concepts with potential customers after validating that the problem exists.
Will Rowan
Will Rowan
280 posts
Prototype Testing
Evaluating solution representations with real users before committing to full development.
Problem Interviews
Lean Startup technique for validating that a problem exists and is worth solving before investing in solutions.
Persona Development
Creating research-based archetypal user representations that capture goals, behaviours, pain points, and contexts.
Lean Startup Methodology
Eric Ries's approach to building businesses and products through validated learning.
Jobs To Be Done
Clayton Christensen's framework examines why people 'hire' products to accomplish specific jobs in their lives.
Hypothesis-Driven Development
Structuring work as explicit hypotheses: 'We believe X will result in Y. We know we've succeeded when Z.'
Design Thinking
A human-centred approach to innovation moving through five phases: Empathise, Define, Ideate, Prototype, and Test.
Customer Journey Mapping
A visualisation technique documenting the complete customer experience across all touchpoints.