Customer Interviews
Direct conversations with customers to understand their needs, behaviours, and contexts.
Will Rowan
Will Rowan
280 posts
Concept Testing
The evaluation of product or feature concepts with target users before significant investment.
Assumption Mapping
A technique from Strategyzer that plots assumptions on axes of importance versus certainty.
A/B Testing
A controlled experiment comparing two versions by randomly showing each to different users.
Opportunity Solution Tree
Teresa Torres's framework connecting outcomes to solutions through opportunity spaces.
Kano Model
Noriaki Kano's framework classifies features by their effect on customer satisfaction.
Workflow Optimisation
The systematic improvement of work processes to reduce waste, increase efficiency, and improve outcomes.
T-shirt Sizing
A relative estimation technique using sizes (XS, S, M, L, XL) rather than precise numbers.
Specification by Example
Gojko Adzic's approach, where concrete examples become automated tests.
Resource Allocation
Where resources actually go is the clearest signal of what strategy actually is.