Skip to content
Founders’ price Launch pricing for your first twelve months. 40 Playbooks, 40% discount for Founders. View the playbooks →
02Play · the two stances

The situation“The dashboard says we're fine but I don't believe it.”

This is a choice between two stances. Work out whether the dashboard is lying in a way you can measure or in a way you can only feel, then make the matching Play.

Play A

Turn the dashboard off

the dashboard is wrong in a way you can measure.

Play B

Sit with one customer

the dashboard is wrong in a way you can only feel.

Each positions you differently for the next conversation. You choose.