The dashboard says we're fine but I don't believe it.
Two behavioural Plays. Each positions you differently for the next conversation. You choose.
Play A
A named stance, with the outcome it sets up.
Play B
The counter-stance for the same moment.
- A Plan of tools
Tools from the Toolbox, in order, each ending in Your Next Move: one concrete instruction.
- Precedents
Leaders who stood here. We show whose play worked, half-worked, and shouldn’t have been attempted.
The full Playbook holds the video walkthrough, both Plays in full, the Plan tool by tool, and how each precedent played out.
“The list was never the hard part. Standing behind the cut, in the next three conversations, is.”
Sources & further reading 3 Positions, 4 Plays, 3 Plans, and 2 Precedents.
Your Next Move
Questions, answered
How does a Playbook work?
A Playbook names your Position, hands you two Plays to choose between, then turns your choice into a Plan: a sequence of tools, each ending with a single concrete move. It closes on Your Next Move: the one thing to do before the day ends.
How long is a Playbook?
About twelve minutes. Short enough to watch in the gap before the meeting it’s made for.
What’s the difference between this and asking AI?
A chatbot gives you an answer. A Playbook gives you a Position, a chosen Play, a Plan, and Precedent: the structure of a decision, not a paragraph of advice. You open the situation you’re in rather than describing it from scratch.
Do I need to watch them in order?
No. Each Playbook stands alone. You open the one that matches the situation in front of you, and there’s no sequence to follow and nothing to complete first.
What is Your Next Move?
The single concrete move you leave with: a question to take back into the room and answer there. Every tool in a Plan ends with one. It’s the answer to the question the brand name asks.