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04Precedent · how it went for them

The situation“The team has run out of ideas.”

Leaders who made the same call — what each did, and how it went.

Worked

Worked · Flora Sandes, Serbian Army retreat, late 1915

In late 1915, during the Great Retreat of the Serbian Army through the Albanian mountains under Austro-Hungarian, German, and Bulgarian attack, Flora Sandes was serving as an auxiliary nurse attached to the Second Infantry Regiment.

Worked · Yvon Chouinard, Patagonia, 2022

Chouinard founded Patagonia in 1973 and spent fifty years trying to reconcile the company's environmental mission with the commercial imperative of growth.

Worked · Carrie Stevens Walter, Laura White, and Kate Moody Kennedy — Sempervirens Club, Big Basin Redwoods, 1900 / 1903 to 1906 / 1907 to 1908

On 18 May 1900, a small group of journalists, naturalists, and civic-minded Californians camped along Sempervirens Creek (in the redwood basin south of San Francisco that today carries the name Big Basin Redwoods State Park) and at that campsite founded the Sempervirens Club.

Worked · Carrie Stevens Walter: founding-moment, 1900

Walter was the founding secretary, named at the 18 May campsite alongside Charles W.

Worked · Laura White: delivery-moment, 1903 to 1906

A veteran of the California suffrage campaign, White took the presidency in 1903 and carried the campaign through its delivery years.

Worked · Kate Moody Kennedy: operational phase, 1907 to 1908

Kennedy succeeded White for 1907 and 1908, carrying the campaign through the first sustained operational years of the new park.