Founders’ priceLaunch pricing for your first twelve months. 40 Playbooks, 40% discount for Founders.View the playbooks →
04Precedent · how it went for them
The situation“Two directors want different things from me and I have to pick.”
Leaders who made the same call — what each did, and how it went.
WorkedShouldn’t have been tried
Worked · Katharine Graham, Washington Post and the Pentagon Papers, 18 June 1971
On the morning of Friday 18 June 1971, Katharine Graham (publisher of The Washington Post for eight years but the Graham family's principal owner for just seventeen months since her husband's suicide) was at her own Georgetown home, hosting a farewell lunch for the paper's departing executive vice-president Paul Ignatius.
Worked · Decide.com, early 2010s
Decide.com built a price prediction engine for consumer goods.
Shouldn’t have been tried · Monitor110, 2005 to 2008
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
One Playbook01 / 03
The situation in front of you.
$16.00$9.60
one-off · Founders' discount
Watch one full Playbook, end to end
Read its Position, Plays and Precedents
Work the Plan tool by tool, each step ending in Your Next Move
Take the whole Library later? Your first Playbook’s price comes off the subscription.
Founders’ price is the launch rate, 40% off the full price, held for your first 12 months; after that it returns to standard. Prices are shown in your local currency.Already a subscriber? Sign in →
